Conference sub-theme the paper supports
Redefining the role of Marketing and Public Relations at museums
We are living in a changing world. Therefore museums must become contemporary. That means that museums must open themselves to the questions that are relevant for the current time.
The major changes are:
These major changes are both a challenge and a great opportunity. Therefore we have to think about the Museum of the Future, about it’s skills, about it’s tasks, about it’s possibilities, about it’s USP.
Such a paradigm shift represents an unbelievable opportunity to position ourselves as reliable, trustworthy institutions working in the service for societies.