The 10 magic circles for communication

Thankx to ICOM Russia – and especially to Dinara Khalikova and Mikhail Gnedovsky – for inviting me to the public talk about: «Marketing in the Sphere of Culture: Luxury or Necessity?»

It took place on the 20th of April at the Institute of Russian Realist Art (IRRA) where speakers from famous art-institutions will discussed relevant tools of audience interaction and marketing strategies in cultural and museum area.

For me – Matthias Henkel – it was a pleasure to present the concept of the

„The 10 magic circles for communication“.

The public talk «Marketing in the Sphere of Culture: Luxury or Necessity?» will open the series of the discussions organized by ICOM Russia in the context of the main theme of International Museum Day 2018 (@internationalmuseumday) – „Hyperconnected museums: New approaches, new publics“.

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